This trailer is of the series link to Twilight, this being Breaking Dawn Part 2, the last of all the films. This already attracts a large target audience because it is from the popular book series. The last films were popular to audiences and this is the trailer that excites them for the ending.
The unique selling point of this film is the choice of actors which are now more popular because of the string of latest films from the series, Robert Pattinson and Kristen Stewart. This is effective in attracting the audiences who prefer to see the more familiar faces in the media, and attracting the main audiences to achieve higher sales.
The trailer starts with an establishing shot of forests which was used in the trailers for the last films, showing a continuity that is needed. It is also effective in keeping the audience guessing what the film is, as the characters havent been seen to give the plot away. The use of camera shots is effective when one of the characters is seen over the their shoulder quickly, making the audience eager to see who it is. The plot is immediatly given away of the vampire genre as the scene of fast paced people are all over the screen, showing the idea of vampires according to the book. Special effects are used on the close up next of an eye, which is used to show the redness which is in them to establish the thirst of a vampire. This is the unique selling point to audiences, making them want to see more. This small second part of the trailer helps the audience get an understanding for the next in the series, making them want to see more.
Special effects are used to merge the forest into arms of the characters Ewdward Cullen and Isabella Swan, the intimate moment tells the audience of the romantic genre of the film, whereas the first 15 seconds related to the action genre connected. This is effective in showing the narrative of the film as its use of one clip to another shows how more action is going to continue throughout the film, therefore establishing something to watch and how the ending is going to happen.
The dialogue between characters helps the audience feel more connected to the characters from past films, and it also gives a few brief seconds of another actor which the target audience of teenage girls are interested in, Taylor Lautner. Using this actor attracts the younger audiences to want to go see them in the cinema.
The music changes as the pace increases of the danger that the characters that we associate with are in. We immediatly despise the character that we see as evil compared to the others, and the louder tempo of the music engages the audience to the action part of the film.
The use of mise-en-scene with hooded figures gives the audience information of immediate danger, as we associate hoods with people who cause trouble. The vast amount shows a larger chance of them winning the battle, even though in a romance the people we like and relate to always win the battle.
Credits and Intertitles are used to give the audience information on the date with which the film is released, the dark clouds as a background adds effect to the romantic style of font. It also rises the chance of people seeing the film in cinemas.
This trailer is effective in the final seconds advertising the title of the film in the same point, this also adds effect as it reaches the peak of the music, before slowly becoming silent. This music alone adds effect because it acts as a way of the audience edging more to want to see the film in cinemas.
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