"DEAD MAN'S SHOES" TRAILER

Dead mans shoes is a film based around two brothers, and at the beginning of the trailer you get the insinuation that it is about two brothers happy together on a journey, this changes the audiences view on the genre of the film. Camera shots are used to give an impression of a happier genre, using an establishing shot of the greener surroundings. This also tells the audience that this is set in Britain because the scenery is more familiar than other countrys. The music used is a calm guitar riff, again diverting the audience to the actual plot of the film. This is effective as it attracts the wrong audience before it attracts the right ones, therfore allowing more people to see it in cinemas.
It starts by using dialogue to explain the plot and purpose of the film, we presume one of the brothers. This is because the character talks about his life like as story, briefly giving the audience a chance to understand what they are like. Getting to know the character engages the audience as they feel more connected to him, making it more likely for them to watch it in the cinema.
Credits and intertitles are used over a black screen to highlight the words 'a brothers love', confirming what the audience assume at the beginning. These three words are effective as again it gives another indication to what the plot of the film is going to be, making the audience think it is going to be a more happier genre. This is further progressed when editing blurs the words into the next clip of two baby's, the quick look of the children before the scene changes gives an indication that it is them from their childhood. This is effective in making the audience more engaged to them and being able to get a brief understanding of who they are.
The trialer begins to change with the use of mise-en-scene to change the overall view of what is happening in the trailer, when the brothers begin to grow up. Credits and intertitles are used to change the entire plot of the story

'A brothers Vengeance'

The effectiveness of this clip is how the word Vengeance takes up the entire screen this time, and the use of fire to outline this engages the audience to a change in the plot, which interests them. It also starts to attract the audience it is meant for, the audience that prefer more action adventure. The use of this credit is effective because it stands out compared to the other titles before, which is unique to other films. This makes it a unique selling point because titles aren't used as the most effective part of a trailer to sell a film, but this film does that.
The bright fire of the titles is juxtaposed with a black and white medium shot of people that appear drunk on the screen. The effect is added by blurred effects which support the view of being drunk, as it is shown as a lost of inhabitions and to see things clearly. This adds suspense as to why they are drunk, especially because the next scene involves a man in a mask.
The man in the mask is a typical action cliche, usually used as the hero of the film, this is relevant in films such as Spider Man, Super Man and Bat Man. This is effective as it is different to most other films, as this is used in a different way to be the villian instead of the hero. It effects the audience as they want to know who this character is and what effect does he have in the film to make him important in the trailer. It also leaves the enigma of how he is related to the two brothers that are the most important role in the beginning of the film.
Clips between the two flash as if it is the genre of a horror film, which could again change the plot as there is multiple amount of clips which change to torture scenes. This is effective to the audiance as it grips them to try to understand why they are being treated in that particualr way, to try to get a reasoning. Further credits and intertitles are shown, ending the trailer for Dead Man's Shoes. This is effective with the use of music which dies down the pace at the end, urging people to come see the film in cinema's to see how they end.
What was more effective is how they advetise another unique selling point to the film, showing the title as the second to last credits instead of the last like most films are advertised. Instead they advertise the director of the film, Shane Meadows, who is well known broadly for his creation of effective films. Advertising this almost gives a guarantee to the audience that this film is worth watching, and that this would be another good reason why they should see this, along with the advertisements of recommendation that other companies such as Empire magazine has given. This is effective in bringing in a broader audience who want to keep up with current film trends, making this a must see.

Overall I think this is an effective trailer as it leaves questions that the audience want answered, and the use of different genre indicators at the beginning attracts a larger audience ranging from men and women, who stereotypically prefer the relashionship between characters. It is effective in making the audience keep with the pace as it gives indicators of a drama, leading on to action but it has all the aspects of a horror. I personally liked this and when I create my own trailer I want to use this style of different genre indicators in mine, creating tension. I will continue to research into different genre's which might be good to mix with horror, which I am thinking of using so far because of my previous test try of an animatic.