This Karate Kid is next in the series of the past 3 successful Karate kid films, this being the teaser trailer. This trailer starts with a fast paced beat which continues throughout the film to make it appear more fast paced and exciting, and it includes a lot of fighting to advertise that this is an action based film.
Camera shots are used in different ways to make the fighting scenes appear more effective and dangerous, this is effective to the more female audiences who wouldn't normally see a woman in the circumstances she is in. Camera shots range is a vast quick paced way to make her appear more sinister to the audiance, and it makes them question why she wants to learn to fight, the enigma that is raised in the film.
Credits and Intertitles are used throught the clip to advertise what it is that she needs to learn in order to become a Karate champion, which is the vibe which we get when we watch the film. Putting them bold on the screen behind a black screen is effective in making the clips appear more dramatic than they should be, as the plot line isnt revealed to the audience. The fact that there is no plot line revealed in this clip wouldn't be effective to the consumer as this film is only interested in showing its unique selling point, of the name that it is a Karate Kid film. What doesn't make this as effective anymore is that the audiences of this film are now older compared to the last series which were ten years ago, and so the plot beomes sour and needs more imagination. It will also need to attract a new younger audience if it was going to be more successful.
The credits are effective however as the use of them jumping out at the screen makes them appear more dramatic if the audience went to see this at the cinema.
One shot refers to her punching a bag which then splitsm, causing a big effect with the smoke which is risen from it. This adds a cliche idea of action films as the clip was then slowed down to make the last kick appear more empowered, again attracting the female audience to feel more masculine with this particular role in the film.
The same effects are used as she jumps up onto the car, which is shown straight after the intertitle 'courage'. This is also in slow motion, which loses its effect after it has already been used. This therefore becomes more dull instead of adding interest, as it has raised another question that needs to be answered. Why had she just jumped on the car?
Dialogue is used to repeat what the intertitles had just said, and minimal conversation between characters. This confuses the audience more than anything because it is hard to understand what is happening at each particular time, and there is struggle to catch up.
The confusion is also proved more by the use of explosions in the film which had no relevance to what was just viewed on the screen for the fighting, which makes this special effect appear less intense. Again it raises a question to what had just happened and it revealed too much of the plot in the thirty seconds.
I personally don't think this clip was effective to the audience as it raised too many questions for the audience, and it was trying to reconnect with an audience which was too old now for when the film was released. Audiences of an older age want a suitable plot to make them want to watch the film.
The use of the name of the film was more important than the rest of the clip, which is why it wasn't effective. Even though its name is the unique selling point, it didn't hold anything that might spark interest for the audiences to watch.
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