Dobby Harry Potter Poster

The last Harry Potter was advertised with different posters, this one  being to advertise a character that is included in the film. The shot type that is used is a close up with his head, the light focusing on his eye. This is effective as it draws the audiences eye towards his face instead of the poster, which has been abreviated in the corner in its instantly recognisable font. This is effective as the audience recognise the font from past films, and does not need to be the main aspect of the film as the character shown, Dobby, is a well known face for the series, making him the posters unique selling point. The colours used are dark to interpret to the audience that it is the final point of the film, where the ending is the enigma to the audience, as they want to find out what is going to happen. The only light to this poster is on Dobbys facial expression, which brings across the feeling of doubt and confusion. These feelings make it more intense for the audience to want to go see the film in cinema. The other lighting comes from the credit and intertitle, which is placed in the corner. Making the font appear in the corner is effective to allow the characters face to take over the scene, but it also draws the eye away as the font is placed stragetically over the black background, making the bold colour stand out. This is effective in allowing the audience a moment to assess the facial expression before they focus on the title of the film, which the audience will already be able to know from the character.

The tagline which is included adds atmosphere to what the film will include, as it is simply 'nowhere is safe'. It is placed in small font underneath the title, and doesn't really claim as much attention as the rest of the poster. This could symbolise an unawareness of the danger coming, which is why it hardly takes place on the poster, because the audience need to find this out for themselves when watching the film.

The genre of the film isnt determined in the poster, we know this from past series which have been shown. The tension that is created in this genre could symbolise an action because of the purpose of Dobbys face on the screen, it could symbolise that he is meant to be the hero of the film. This is effective in the audience as they will want to know Dobby's real purpose for the film, and why he is so important to this poster.

Overall I think this poster is effective for the purpose of trying to sell the film that is going to be shown in cinema's, and using Dobby which is a lesser character to the three main characters (Harry, Ron, Hermoine) makes the audience interested in finding out what makes him important for the film.