District 9 - trailer

District 9 is a film about aliens wanting to return to their planet, it is an effective trailer as it seems at the beginning as if it is a documentory, which hooks the audience in.
It starts off as if it is a documentory by calm music in the background which is overshadowed by a womans voice. The use of a mid shot with this clip makes it appear more like a documentory as there is no special effects changing the way the trailer appearance will look.
The main use of effects is the mid shot of a van where there is a soldier juxtaposed with the first foreign woman saying 'there is more security.' This is effective to the audience as it leaves an enigma which makes them ask what it is they are being protected from. The use of editing shows each clip to a fast pace from one blurred out to another. This could emphasise the urgency of what it is they are being protected from, therefore makes the audience hooked before they find out the true genre of the film, a sci-fi action film.
At this point the audience still think that this trailer is a documentory, as the camera shots change rapidly from an establishing shot to another mid shot of a woman sitting in an office room. She talks about the government, which is effective to the audience as a more realistic viewpoint of what could be happening today.
The use of credits and intertitles are used to express the main idea of what the film is about, flashing on a black screen in small lettering first of all 'They are not welcome.' The last word is always changed to show whatever is happening isn't supposed to be there, again anticipating the audience to what it is that they dislike. Using a black screen to show these words further emphasises how strongly there are meant to be feeling about this problem, which adds tension.
The belief of this trailer being a documentory continues as the use of camera work has different shots of different people expressing their feelings about a situation we don't know about. This engages the audience as they want to know what it is they are talking about, and to make their own viewpoint.
The seriousness of the sitaution grows when a woman who appears at the beginning of the trailer says that everyone is 'living in fear'. This is juxtaposed to a van full of men in army uniform. The idea of sci-fi for the genre isn't even considered, and the way the trailer has been made it adds even more tension as the audience don't realise their watching a trailer, therefore it demands the audiences attention.
The last intertile is how they find out the genre of the film, as the word 'Human' appears after they are not which adds continuity to the trailer. This is when the audience know the trailer is not a documentory.
The use of the spacecraft has caught the audiences eye by now even though they know it is a trailer, which adds further sales in cinema's. It is at a slow pace which adds tension and makes the audience eager to know what it is they are going to see, with the idea that is will be scary.
The alien is seen by an over the shoulder shot of a conversation between him and the man. Words appear at the botton as subtitles to interpret the aliens language. This is effective to the audience as they have to watch the screen to see how the alien reacts to conversation each time.
The audience want to see this in the cinema after watching this trailer because they conversation sees the aliens as the beings that the audience want to side with, as they are only after peace. This makes us hate the humans in conversation with them as they are trying to get home. Not revealing the alien until the end is effective in making them seem more mysterious.