Harry Potter Poster 3

Harry Potter is advertised for this poster, and we can tell this by the choice of actor on the poster, actor Daniel Radcliffe. This is the unique selling point for this poster because he is a well known actor by this point for the series, and the choice of glasses are instantly recognised. The glasses are also useful for the use of special effects used to give the poster more effect, as we can see the reflection of Dumbledore's face in the lens, another popular character of this film. These faces instantly attract the audience to view when the film is going to be released, and anticipate them for the next film. The shot type used is a close up of his face, which has been shadowed on one side with the use of lighting. This is effective as it hides him from view entirely, and signals a bad point for him in this film.
Special effects are also used for rain as the background, which leaves an enigma to the audience on where he is at this particular point, which is linked to the tagline which is placed on the poster.

'Once again I must ask too much of you, Harry'

This tagline links to the special effects on the poster as it shows he is in a dangerous situation, which attracts the audience to what exactlyis happening to put him in this situation, but it expalins Dumbledores involvement with his glasses. This tagline is effective to the audience as they are eager to find what is going to happen next in the series, since this is the sixth in the series. We can tell this by the use of the signiture font they use for the Title of the film, which has abbrieviated like Dobbys poster to let Harry's face take the most room of importance. It is placed in the corner where it is lightest so it gets the most view after the inital view of the face, these are what will get the most view. The tagline is placed underneath so it is easier to read, the font is small to give an insinuation that this is a sentence from the film before he is placed in the situation, we assume it is Dumbledore who says this sentence but we are not sure until we see the film, which adds further interest.

We know from past films that this is a fantasy genre, but this poster is effective as it doesn't reveal too much to a newer audience. Because of the brooding facial expression and the purpose that Dumbledore seems to have on his facial expression we could get the idea that this is an action, this supported by the use of tagline which makes us assume he is going to face something which he will not be able to handle. Judging by his facial expression however we get the impression he will face what is going to happen.

The colours used in this poster is what is finally used to give this poster a more effective feel to it. It is darkened so the colours don't reveal too much. The darker blue colours support the view of rain in the background, giving the idea that he is in a horrible position. They are effective in making him seem more dangerous as opposed to lighter colours which could make him appear vulnerable. The choice of darkercolours give the impression of a darkness to come, because if lighter colours were used it could give an opposite effect, confusing the audience.

Overall I think that this poster is effective as it gives a brief view on the dark emotions the character will be carrying, with the close up of his face as an act of dominance to the screen which shows determination. This is effective in making the audience want to see this film in cinema's, therefore raising sales.