We have created a magazine front cover using Microsoft Publisher because we could move different titles and images around to where we wanted them to be. This was effective for our work because it enabled us to move around the titles so we could decide which was the best place to have them without considerations of rewriting or font style, as this could also be easily changed in the text box.
We used the Fangoria magazine as an inspiration for our front cover as it is associated with the horror genre. We included captions that would attract our target audience and clearly advertised the title of our trailer along with other horror films that we had previously looked into as inspiration.
When we were deciding what to include in our magazine we looked at different Fangoria magazine front covers and found that they advertised other elements within the magazine such as DVD reviews and free posters. We found that this was effective in intriguing the target audiance as it makes it more appealing for them to know more about the magazine. By including Fangoria on our trailer we have immediatly shown that our trailer is a horror because this genre is all the magazine advertises,
By adding the caption in bold red font 'potentially the most disturbing film since Texas Chainsaw Massacre', it reveals to the audience that this film is equally as terrifying and attracts fans who have seen that particular film.
We decided to include a caption about the film having a brand new director because the age group of the audiances are older, and from our research we have found that certain directors produce better films in specific genres. By mentioning the directors name it could potentially promote sales for future films.
- During our research on magazine front covers we looked at the layout design, what advertising features they use and whether we thought it was effective for the horror genre.
Example:
We researched many different magazine front covers such as Fangoria, Empire magazine and Total film. We chose to use Fangoria magazine as an inspiration for our magazine front cover as it is associated with advertising the horror genre. We included captions that would attract our target audience and clearly advertise the title of our trailer along with other horror films that we have previously looked into as inspiration.
When deciding what to include we looked into different Fangoria Magazine covers and found that they advertised elements within the magazine, such as DVD reviews and free posters. We found that this was effective in intriguing the target audience as it makes it more appealing for them to know more about the magazine. By giving people information about the contents within the magazine, they know what they are getting for there money, whereas if it just states one section of the magazine to do with the film, the audience might not think it's worth buying if they don't know what else is in it. During our research it was clear to us that the more information there is on a magazine front cover the better, however we realised that too much information can have a negative impact as it distracts the audience from the main aspect of the magazine which is advertising the film.
By adding the caption in bold red font 'Potentially the most disturbing film since Texas Chainsaw Massacre', it reveals to the audience that this film is as equally terrifying and attracts fans who have seen that particular film. We wanted to give the audience something to compare the film to before they even watch it so that they are already intigued and want to know why is more disturbing then Texas Chainsaw Massacre, what awful events are going to take place. It was an opportunity for us to add more depth into the film and get people talking about it, making it more widely spread and popular.
We decided to include many different elements such as giving people a free poster, revealing other information within the magazine. We were inspired to include the section on the left hand side because we wanted it to link with previous research that we had done with the trailer. This is why we included a little information about three other horrors that we had seen trailers for they were; Smiley, which inspired our weapon choice for the film. Saw, this inspired us to not show the killer's face as we wanted it to be a mystery. The Thing we analysed the poster which gave us some ideas for our poster in the way we wanted some enigma's for the audience to find out.
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