Poster Analysis - The Skeleton Key

I think this poster is effective for many different reasons. Firstly it is the person whose eye is used to reflect. It makes us as an audience want to know who this person is and why it is him that is being used as a reflection. Possessed?
The reflection in my own opinion could be a memory that this man has had of himself from the past, which is why it is reflected in his own eye. The many different questions which arise from this poster immediatly make us interested to watching it in cinemas because we want to know more the plot behind the poster. The effects that have been used make this person appear to be sallow and scared, this is achieved by blackened areas around the eye, which are also effective in outlining the title of the film which sits below the eye.

The title is in small print and slightly angled so that it appears to be coming out towards the viewer, this is effective because it invites audiances to come closer to see the rest of the poster whilst also making the lighting effects stand out against the blackened eye. To connect to the cliche of horror films the font used has been plain and bold to captivate the audiences eye. The use of the pound (£) sign in the work Key is effective because it changes the overall significance of that word to the others in the title. The word immediatly becomes a statement of wealth and power to the audience, and possibly the characters within the film. This word becomes the biggest font in the title as it gradually grows larger, this gives the illusion that the title is coming closer to the eye. The significance of the word becomes important to the audience with the image that is shown, making us want to watch it in cinemas. The word Key plays a part in the colour of the font, old keys are associated of being a rusty bronze colour that has been adapted for this poster. It symbolises that the key opens something old and discarded for years, which could connect to the old man that is used as the main image. Does the child in the wheelchair symbolise a memory of where the key is, or what it opens?