We created a directors commentary over our video footage to explain certain aspects of our film, poster and magazine cover and how they connect to each other to promote the film. (Link Above).
We again used adobe premier elements because it was the easiest to use for editing, we simply deleted the music underneath and split audio and video to delete the volume from some of the clips.
We had done this to create authenticity since this is done for trailers and films that are released into cinemas, it allows the audiance to get an insight into what we were trying to create, what emotions we were trying to carry forwards due to effects.
- The titles - We had used the same fonts in the magazine and poster as we did in our trailer, showing the connection between them. This is effective as the audiance will instantly recognise the title and it keeps the continuity of the horror genre by the lack of detail, as it is just black and bold. Through our research we found out that this is the style of title commonly used in horror films. The same titles were effective in advertising because the audiance instantly recognise it and know that they are connected. We had talked about this in our directors commentary, explaining the effect that this title creates to the audiance and how the boldness shows the genre of the title.
- The use of characters - The characters are made to appear as part of the horror genre by the use of editing which is in our trailer and magazine and poster to black out their faces and emotions. This leaves the audience questioning who the characters are and what their relevance is to the trailer, and it also leaves an enigma to the audiance as to what is going to happen next in the trailer. This trailer was for an audiance of teenagers which we considered in our directors commentary by using teeenagers as our actors. This is effective because it attracts the right age group to our trailer which they will then want to watch in cinema, therefore creating a profit to our film when it is released. We had shown teenagers in our poster and magazine cover, this made our trailer link clearly for audiances to clearly recognise. This is useful for attracting audiances further as they would all be promoting the film.
We discussed other elements in our directors commentary which gives a brief insight into what we were trying to create to make our trailer effective. In more detail, we were explaining these elements:
- The choice of genre - Horror was a genre that audiances were appealed to more than others besides action, and our personal choice was horror as we had a greater understanding of the conformities and cliches. This genre allowed us to use editing a lot on Adobe Premier elements to achieve the atmospheric vibe that our trailer has along with the choice of music, which would peak at the correct moments to leave the audiance on edge. Apart from personal preference, we decided to choose horror because there seemed to have a greater mass of people in cinemas than action films, in our questionnaire we discovered that the most popularised films were combined with less popularised with audiances, giving us an edge to this genre as a film that could be successful in cinemas when released. The advantages of choosing this genre is that our understanding of horror enabled us to create cliches and use the appropriate editing techniques to achieve the tension which makes audiances interested in going to see it in cinemas. Another positive is it was also easy to film, most of the clips were close up which enabled us to film it in any area, however the snow scenes were coincidental due to the weather of our surroundings. The improvements we could make were the amount of shots we could have filmed, the number of quick shots we had were minimal and more would have made it more interesting to the viewer.
- Camera Angles and Shots - We talked about one camera angle and shot scene specifically which involved Abbie running through the puddle in black and white. It was made more atmospheric with ghosting and a monochrome colour, this made Abbie appear as if she were running fast in the scene and the darkness of the shots conformed to the horror genre. These were on the Adobe Premier elements software we used which we created by dragging the effects onto the clip, there were automatically edited for us. This was why we decided to choose this software because it was easier to use and allowed us to cut the clips for the different shots. We had used three different shots of abbie running through the puddle and one of those shots also included panning, this was effective as the audiance could feel involved in this particular scene and be able to follow the direction she was running in. We firstly see her running towards the camera, which is then cut immediatly to her running with her facing the side. The positive about this was how we made the feet fall at the perfect time so the continuity wasnt ruined, and it makes us as an audiance feel as if she hasn't stopped running as the camera has changed. This process is the same for the last shot. The improvements that could have been made for this shot is the amount of time she was on the screen. Horror trailers are usually quick paced and the shots are only a few seconds long, this however lasts for longer than the rest of our trailer.By cutting this down it would be more believable as a horror film trailer.
- Enigmas - We wanted the trailer to not reveal anything about the killer. We were influenced by Barthes Enigma Code which was about how all films don't reveal some of the information to the audiance to make them intrigued as they want to know what happens. This is relevant to our trailer because we didnt want to reveal the true identity of our killer. We analysed this because it is what the audiance want to know the most otherwise the violent acts are less effective and if too much information is revealed it doesnt have the same impact as they know what is happening. We darkened the faces of our characters when violent acts occured, this way the audiance were always left on edge and questioning who this person is.
Overall our trailer follows the cliches of typical horror films and the elements above prove this.
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