These three films are based around the action genre, and all present significant ways in which they have unique selling points. They are all very different in plot but are similar in ways that revolve around how the trailers are advertised, which brings up viewing sales in cinema's. These include a variety of different ways, including the pace of the trailers, which for the dark knight rises and Avatar the trailers start off the same with the pace running slowly to build up tension and building up to the final moments in which the plot of the film is announced. This attracts the older audiences as it leaves the enigma on what will happen at the end, especially as the tension keeps you attracted to these plot idea. For Dark Night Rises it is to understand whether Batman is going to survive at the end, and what happens with the female in the slow pace dancing in between different scenes. What is her involvement in the plot? For Avatar, it is to find out whether the love interest will survive at the end, which is highly played as the most important clip at the end to attract females. This connects a wider audience. It is also the same as Dark Night Rises as a clip is left at the end that follows after the faster pace of the rest of the clip, showing a different story connected in between. Kung Fu Panda doesn't connect similarly to these other two films because the target audience is for younger ages, which means that the pace had to be quicker from the start. The pace had to be quicker because younger target audiences have a short attention span, so action is used at the beginning in fast paces to attract audiences quickly and effectively. Unlike the others, there is no love interest because the younger audiences arent interested in the intamicy, so it has no need to be included.
The hero's and Villians are determined in the trailers which is effective as the audience then know who it is to follow and who the film is going to be based around. For the Dark Night Rises it is Batman which is the films unique selling point, as audiences can instantly recognise the costume. This use of mise-en-scene is effective in making this film different from the others that I am comparing to, as it isn't a necessity in those films. Batman is a main focus for the film, but the Villian Bane has more screen time in this trailer, and is followed by an array of camera shots that disguise him from being seen completely on the screen. This adds effect to the audience as it suggests he doesn't want to be seen, and the use of his mask further proves this idea. Seeing the trailer from the villians point of view is effective in understanding why he is against Batman, and the audience becomes eager to understand his role in the film. For Avatar, the Hero is shown as one of the blue characters which is seen in seperate moments of the trailer, and is unique to other films because of the use of special effects to make the character more realistic.
No comments:
Post a Comment