Twisted Pictures is an Institution that has created all the Saw films, which makes it popular and has gained financial profit. As you can tell with the use of text and imagery, Twisted Pictures is only associated with horror films, which is why it is perfect for our trailer.
To have this Institution at the beginning of our trailer allows the audience to already gain an understanding of what genre our film is, and it will intrigue them to how the scenes digress to a typical horror trailer.
To have this Institution at the beginning of our trailer allows the audience to already gain an understanding of what genre our film is, and it will intrigue them to how the scenes digress to a typical horror trailer.
This is the video of the opening of the Institutions opening, and it is effective because of its link to the horror genre. This runs for 11 seconds, and seeing how this is a trailer we have had to consider the timing. This is why we have decided to cut it down so that the trailer finishes 5 seconds in, this is when the dagger comes slashing down onto the screen. The sound effects won't be added until after the Institution, this is because it is very atmosheric for the genre and will leave a silence at the end for the music to start slowly.
We like this Institution as well because of the visual aesthetics of how it is presented to screens, it is effective because it stands out to audiances because of its effects. We likes the noises that were made by metal grating which wound around the title in bold, the same as what our trailer title will have.
It will make our trailer stand out as an effective horror film because the Institution is known worldwide for the horror/thriller genre.
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