Poster Analysis - Jaws

This teaser poster clearly advertises JAWS the movie but without any other information. This shows that this was before the film was released. The shark rising to the female shows the reason behind the name of the film which was that it is going to be based around shark attacks. I dont think this is effective because it doesn't stand out as something that is going to be scary or atmospheric to the audiance it is trying to attract.

To improve the image of the shark being more scary blood or other effects could be used to surround the image, this will make the shark stand out more as opposed to the female.
The reason why this poster isnt effective is because it doesn't hint at human killings, it is just straight to the point. This also doesn't attract audiences because it seems to be the plot has already been revealed without any other plot to merge with it, making this a cliched shark attack film that is watched many times.

The title of the film is bold which is typical in horror films. The red symbolises the blood and gore that is to come. However the composition of the Title at the top isn't very atmospheric and doesn't seem to merge with the scene. Once again it is straight to the point of blood and gore but doesn't show any other plot indications which would make this worthwile to watch. The size of the title is almost thrust into our faces instead of enticing us to come closer to see, therefore it is repelling the audience instead.

The teeth of the shark to me is the only effective part of the poster, as they dont stand out as being thrust into the audiences faces that this is how they are killed. Being illuminated by black is effective because it makes them appear more deadly by not being noticed as much. If the rest of the poster was created this way it would be more effective because it causes us to come closer to see.

 

Magazine Cover Analysis - Sweeney Todd

The image of the main character placed in the middle of this magazine of Sweeney Todd immediatly captures our attention to the magazine, because of the use of colour and angry emotion present in the characters face. It attracts us to the magazine because it makes us question what it is about the character that gives off this emotion, the use of make-up further accentuates this in the eyes. The unique selling point with Johnny Depp as the character adds sales to the magazine because fans of this actor will be interested to buy this.
The text is written around the character to outline the importance of the image, whilst the bold text accentuates the deep emotion in the characters eyes. For example, if the text was written in an italic font it wouldnt be as atmospheric as the bold blunt text. This shows that the cliche of horror films is met.
The unique selling point of this image is the actor johnny depp, which is written in large font underneath the image. The composition of this is effective because it attracts the viewers eye first instead of the titles above, this is achieved by the image which is always glanced at first instead of the titles. The image already tells us that the film advertised is Sweeney Todd because of the costume and Make-up.
Viewers who are fans of Sweeney Todd or Johnny Depps work will be interested to buy the magazine because it guarantees that an interview or more images will be included.